Gent Brief — Know Before You Go

Step 1 of 4

Tell us about your org

Your foundation. Fill this in once and reuse it for every prospect. The more specific you are here, the sharper everything that follows.

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Most of this can be copied straight from your website or sales deck. Do not overthink it.

What you sell

Product or solution

Key features or capabilities

Why you win (your unfair advantage)

Your ideal customer

Industries you sell into

Company size (employees)

Typical buyer title

The pain your best customers had before you

Deal dynamics

Average deal size in ARR

Average sales cycle

Biggest competitor you lose to (and why)

Step 2 of 4

Their company

What do you know going in? Fill in what you have. The Gent will read between the lines on everything else.

Company name

Industry

Company size

How did this lead come in?

Buying urgency

Stated pain or use case

Current solution

Company intel paste anything useful

Job postings are gold. A company hiring aggressively in ops reads very differently than one that just had a round of layoffs.

Step 3 of 4

The person in the room

Knowing the company is one layer. Knowing the human across from you is where deals are actually won. Ninety seconds of LinkedIn research here changes everything.

Their name

Their title

How long in this role

Decision authority

Where did they come from? (background)

LinkedIn and research intel

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Paste their LinkedIn bio, a recent post, anything they said on a first call. The more context you give, the sharper the read The Gent delivers back.

Who else will be in the room? (optional)

Step 4 of 4

Your brief, prepared by The Gent.

Everything you need to walk in with a point of view. Lead the conversation, tastefully of course.